{"id":1549,"date":"2012-04-14T19:35:06","date_gmt":"2012-04-14T09:35:06","guid":{"rendered":"http:\/\/www.natashabarr.com\/blog\/?p=1549"},"modified":"2019-05-08T22:38:39","modified_gmt":"2019-05-08T12:38:39","slug":"designer-love-interbrand-australia","status":"publish","type":"post","link":"https:\/\/natashabarr.com\/blog\/inspiration\/designer-love-interbrand-australia\/","title":{"rendered":"Designer Love &#8211; Interbrand Australia"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_AGDA_Flyers_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"400\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_AGDA_Flyers_2.jpg\" alt=\"Designer Love - Interbrand\" class=\"wp-image-5096\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Flyers_2.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Flyers_2-150x95.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Flyers_2-300x190.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Flyers_2-175x111.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>Designer Love &#8211; Interbrand<\/figcaption><\/figure><\/div>\n\n\n\n<p>Remember the favourite artists series from last year? Well I want to start another collection, except this time for designers. Lately there&#8217;s been a particular company&#8217;s work that I&#8217;ve falling in love with more and more. I&#8217;m talking about the talent from Interbrand Australia who I first mentioned last year during my <a title=\"The Telstra brand refresh \u2013 one month on\" href=\"http:\/\/www.natashabarr.com\/blog\/design\/the-telstra-brand-refresh-one-month-on\/\">Telstra brand refresh<\/a> post.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.interbrand.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interbrand<\/a> is a global company, with 40 offices over the world making them one of (if not the) largest brand consultancies. Apart from creating and implementing new visual identities, they also offer branding strategy, valuation and management. Basically, if you want your brand looked after in any aspect, you come to these guys!<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_ClockandDagger_Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"400\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_ClockandDagger_Logo.jpg\" alt=\"Designer Love - Interbrand - Cloak and Dagger Identity\" class=\"wp-image-5101\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_ClockandDagger_Logo.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_ClockandDagger_Logo-150x95.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_ClockandDagger_Logo-300x190.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_ClockandDagger_Logo-175x111.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>Cloak and Dagger Identity<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Poster.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"550\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Poster.jpg\" alt=\"Designer Love - Interbrand - Alzheimer's Australia Campaign\" class=\"wp-image-5098\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster-150x131.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster-300x262.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster-140x122.jpg 140w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>Poster from Alzheimer&#8217;s Australia Campaign<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Poster_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"400\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Poster_2.jpg\" alt=\"Designer Love - Interbrand - Alzheimer's Australia Posters\" class=\"wp-image-5099\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster_2.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster_2-150x95.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster_2-300x190.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Poster_2-175x111.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>Alzheimer&#8217;s Australia Posters<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Wristbands.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"334\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_Alzheimers_Wristbands.jpg\" alt=\"Designer Love - Interbrand - Alzheimer's Australia Wrist Bands\" class=\"wp-image-5100\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Wristbands.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Wristbands-150x80.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Wristbands-300x159.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_Alzheimers_Wristbands-175x93.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>Alzheimer&#8217;s Australia Wrist Bands<\/figcaption><\/figure><\/div>\n\n\n\n<p>As I mentioned earlier, I wrote about Interbrand Australia back in <a title=\"The Telstra brand refresh \u2013 one month on\" href=\"http:\/\/www.natashabarr.com\/blog\/design\/the-telstra-brand-refresh-one-month-on\/\" target=\"_blank\" rel=\"noopener noreferrer\">October last year<\/a>. Since then, I feel like I haven&#8217;t been able to escape hearing or seeing their work (not that I&#8217;m complaining!). Apart from the Telstra brand refresh, they have also created the identities for <a href=\"http:\/\/www.standapart.com.au\/index.php\/alzheimers-australia-rebrand\" target=\"_blank\" rel=\"noopener noreferrer\">Alzheimer\u2019s Australia<\/a>, <a href=\"http:\/\/www.standapart.com.au\/index.php\/the-new-theatre\" target=\"_blank\" rel=\"noopener noreferrer\">New Theatre<\/a>, <a href=\"http:\/\/www.standapart.com.au\/index.php\/launching-the-new-agda-nsw\" target=\"_blank\" rel=\"noopener noreferrer\">AGDA NSW<\/a> and recently in Brisbane the new <a href=\"http:\/\/www.standapart.com.au\/index.php\/qagoma\" target=\"_blank\" rel=\"noopener noreferrer\">QAGOMA<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_AGDA_Posters.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"400\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_AGDA_Posters.jpg\" alt=\"Designer Love - Interbrand - AGDA NEW Posters\" class=\"wp-image-5097\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Posters.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Posters-150x95.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Posters-300x190.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_AGDA_Posters-175x111.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>AGDA NEW Posters<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_logo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"358\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_logo.jpg\" alt=\"Designer Love - Interbrand - QAGOMA logo\" class=\"wp-image-5109\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_logo.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_logo-150x85.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_logo-300x170.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_logo-175x99.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>QAGOMA logo<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Poster.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"531\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Poster.jpg\" alt=\"Designer Love - Interbrand - QAGOMA Posters\" class=\"wp-image-5110\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Poster.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Poster-150x126.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Poster-300x253.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Poster-145x122.jpg 145w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>QAGOMA Posters<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Letterhead.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"765\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Letterhead.jpg\" alt=\"Designer Love - Interbrand - QAGOMA Letterhead\" class=\"wp-image-5108\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Letterhead.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Letterhead-124x150.jpg 124w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Letterhead-247x300.jpg 247w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Letterhead-100x122.jpg 100w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>QAGOMA Letterhead<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Decals.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"543\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_QAGOMA_Decals.jpg\" alt=\"Designer Love - Interbrand - QAGOMA Door Signage\" class=\"wp-image-5107\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Decals.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Decals-150x129.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Decals-300x259.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_QAGOMA_Decals-142x122.jpg 142w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>QAGOMA Door Signage<\/figcaption><\/figure><\/div>\n\n\n\n<p>I really admire Interbrand Australia&#8217;s work not only because they create brands that are beautifully simple yet striking and memorable, but also for how they excellently implement that brand across all mediums, whether for a huge billboard down to <a href=\"http:\/\/www.standapart.com.au\/index.php\/qagoma\" target=\"_blank\" rel=\"noopener noreferrer\">salt and pepper shakers!<\/a> One of my favourites is the New Theatre branding and how it was applied on the premises, highlighting just how flexible the brand is. The QAGOMA work is also brilliant. I feel like I could only ever dream about making brands this awesome ^^;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_logo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"387\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_logo.jpg\" alt=\"Designer Love - Interbrand - New Theatre Logo\" class=\"wp-image-5103\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_logo.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_logo-150x92.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_logo-300x184.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_logo-175x108.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>New Theatre Logo<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_Posters.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"311\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_Posters.jpg\" alt=\"Designer Love - Interbrand - New Theatre Posters\" class=\"wp-image-5104\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Posters.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Posters-150x74.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Posters-300x148.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Posters-175x86.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>New Theatre Posters<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_Sign.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"397\" src=\"https:\/\/www.natashabarr.com\/blog\/wp-content\/\/2012\/04\/Interbrand_NewTheatre_Sign.jpg\" alt=\"Designer Love - Interbrand - New Theatre Door Sign\" class=\"wp-image-5105\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Sign.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Sign-150x95.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Sign-300x189.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/2012\/04\/Interbrand_NewTheatre_Sign-175x110.jpg 175w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>New Theatre Door Sign<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/www.natashabarr.com\/blog\/wp-content\/\/Interbrand_NewTheatre_ticket.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"477\" src=\"http:\/\/www.natashabarr.com\/blog\/wp-content\/\/Interbrand_NewTheatre_ticket.jpg\" alt=\"Designer Love - Interbrand - New Theatre Tickets\" class=\"wp-image-1596\" srcset=\"https:\/\/natashabarr.com\/blog\/wp-content\/Interbrand_NewTheatre_ticket.jpg 630w, https:\/\/natashabarr.com\/blog\/wp-content\/Interbrand_NewTheatre_ticket-150x114.jpg 150w, https:\/\/natashabarr.com\/blog\/wp-content\/Interbrand_NewTheatre_ticket-300x227.jpg 300w, https:\/\/natashabarr.com\/blog\/wp-content\/Interbrand_NewTheatre_ticket-161x122.jpg 161w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><figcaption>New Theatre Tickets<\/figcaption><\/figure><\/div>\n\n\n\n<p>If you&#8217;ve want to see more of Interbrand Australia&#8217;s creations (and you should), check their <a href=\"http:\/\/www.standapart.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Standapart blog<\/a> which discusses their latest work, as well as providing updates on news and awards. You can also read the Interbrand company on <a href=\"http:\/\/www.interbrand.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">their website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the favourite artists series from last year? Well I want to start another collection, except this time for designers. Lately there&#8217;s been a particular company&#8217;s work that I&#8217;ve falling in love with more and more. I&#8217;m talking about the talent from Interbrand Australia who I first mentioned last year during my Telstra brand refresh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,19],"tags":[112,120,99],"class_list":["post-1549","post","type-post","status-publish","format-standard","hentry","category-design","category-inspiration","tag-branding","tag-designer-love","tag-typography"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":25,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":6260,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions\/6260"}],"wp:attachment":[{"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natashabarr.com\/blog\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}